Rethinking the Notion: Why the Customer May Not Always Be Right

There's a mantra that has echoed through the halls of commerce for decades: "The customer is always right." It's a phrase that has been engrained into the ethos of countless businesses, serving as a guiding principle for customer service and satisfaction. However, while the sentiment behind this saying is noble, the reality is far more nuanced. In fact, blindly adhering to the notion that the customer is always right may not only be detrimental to businesses but also to the overall customer experience. Read more …